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Derived from field interviews and secondary research, the case describes the dilemma that the Marketing Manager Bentley Collins of Sabre Yachts faces in developing a profitable marketing mix given the firm's current product line, competitors, industry and national economic trends. Sabre had always been a niche boat builder. Their product line was divided into two distinct categories; sail boats and power boats. Their sailboats were targeted toward boaters interested in the comfort desired for cruising but also the capability of competitive racing while their power boats were designed to be modern yachts that could cruise 20 knots or better. A majority of sales came from the New England and Mid-Atlantic regions with only sporadic success in other areas. Bentley worried that slower phone traffic in Spring of 2001 would be indicative of slower sales and wanted to know what actions the firm should take to continue their regional growth as well as their push to become a more nationally-based firm. The case has a difficulty level appropriate for a junior or senior level course. The case is designed to be taught in one class period and is expected to require between five to seven hours of outside preparation by students.

The case is a continuation of the series of articles, written in the form of a case, that focus upon various issues relating to case research, writing and teaching with cases. In this article Professor Moore and the other fictitious characters, confront the difficulties that he had experienced grading student case analyses. In discussing the situation with his department chair Gloria Gorham he learns much about the origins of grading and the various methods of evaluating student work. At a later date other colleagues, Chris Anderson and Dave Berger, are brought into the discussion expressing their views and providing rubrics for use in grading student case analyses.

This article, written in the case format, is an extension of the article entitled “Case Research and Writing: Three Days in the Life of Professor Moore” published in The CASE Journal, Volume 1, Issue 1. It is intended to give the novice case writer insight into problems associated with obtaining the release for publication from companies where primary data had been collected. Related issues on case writing are also included.

The purpose of this paper is to describe and analyze Sabre Yachts, a firm that manufactures specialty sail and power boats.

A case research method including field interviews and secondary research was carried out. The case describes the dilemma that the Marketing Manager, Bentley Collins of Sabre Yachts faced in developing a profitable marketing mix given the firm's competitors, product line, industry and national economic trends and provides an analysis of the situation through structured case questions and answers.

Sabre decided to “stick to the knitting” (Peters and Waterman) and not expand geographically, as the authors suggested, into the largest state market segments. Instead, they took a more conservative approach and expanded their product line which expanded the breadth of their market into other boat market (size) segments.

The case analysis applies strategic management and marketing concepts to a specific real‐life business situation and demonstrates the value of using theory in practice.

Mature student numbers across England’s Higher Education (HE) sector have been declining since the rise in tuition fees in 2012. Leading up to Brexit, there is a need to upskill the national workforce to provide services and skills currently sourced from the EU. Mature students play a key role in this process, as HE study can add to existing industry experiences, knowledge, and skills. Hence, the HE sector in England is beginning to evaluate and change the way in which universities and colleges can provide support to mature students from recruitment to the completion of their course.

Institutions can encourage a sense of belonging in mature students through the use of mature student mentors and ambassadors at open days, and as points of contact throughout any course. It is important to create a mature student community to provide an appropriate support network, but equally academic staff should encourage the engagement of mature students with their younger peers.

This chapter provides an insight into relevant research literature and uses examples from a case study based in a small HE provider setting to make practical recommendations for academic staff, support staff, and areas of institutional practice.

The 28th annual conference of Aslib, held at Nottingham University from 11th to 14th September, 1953, proved to be the largest that Aslib has so far organized. A list of those present is printed on pp. 254–260. Yet again Aslib was glad to be able to welcome a number of overseas guests and members, including Dr. and Mrs. Lancour and their small daughter from the U.S.A., Drs. and Mrs. van Dijk and Miss Rom from the Netherlands, Mr. M. S. Dandekar and Mr. J. V. Karandikar from India, Miss D. M. Leach from Canada, and Mrs. T. Collin from Norway. Mr. Walter A. Southern, a Fulbright scholar from the U.S.A. affiliated to Aslib during his year's study in the United Kingdom, represented the Special Libraries Association, and Mr. J. E. Holmstrom attended as an observer on behalf of Unesco.